How do ChatGPT, Perplexity and Google AI Overviews actually choose which sources to cite?
They pull from a narrower, trust-weighted set of sources rather than crawling the open web the way a traditional search index does, which is why a page that ranks well in Google can still be invisible inside an AI-generated answer.
The mechanics differ by engine: Perplexity runs its own retrieval layer and favors pages with clear, extractable answers near the top of the content. ChatGPT blends training-data knowledge with live browsing and search-grounded answers, so both your historical content footprint and current pages matter. Google AI Overviews and AI Mode draw heavily on Google's existing search index and structured data, so technical SEO health still matters there more than for other engines. Gemini, Copilot and Claude, Grok and DeepSeek each have their own weighting, but all of them favor sources with consistent facts, clear structure and demonstrated topical authority over thin or contradictory pages.
No engine publishes its exact ranking formula, so the discipline is closer to classic SEO in its early years: build the signals known to correlate with citation, and monitor what actually changes.
What does a GEO/AEO engagement actually change on your site and content?
It changes four things: how consistently your facts appear across sources, how your content is structured for extraction, your technical readiness for AI crawlers, and how much of your expertise is documented in a citable form.
In practice that covers:
- Entity and knowledge graph building — making sure your name, offerings and key facts are consistent across your site, directories, press and other sources models draw from
- Content for AI answers — restructuring or writing pages so a direct answer appears early, in a form models can extract cleanly
- Technical AEO — schema markup, the llms.txt vs schema.org question, and crawlability for AI-specific bots
- Digital PR for AI citations — earning mentions on third-party sources models already trust and cite
We do not promise a placement inside any specific AI answer, since no vendor controls that outcome; the work is building the signals that correlate with being cited, consistently, over time.
What does a GEO audit check, and how does ongoing monitoring work?
A GEO audit is usually the starting point: it reviews how consistently your facts appear across your own site and third-party sources, checks technical readiness including structured data and the llms.txt file, and tests how current AI engines actually answer questions about your business today.
The audit ends with a scored, prioritized fix list, not just a report. From there, AI visibility monitoring tracks a defined set of prompts over time across ChatGPT, Perplexity, Google AI Overviews and other engines, recording whether and how your brand is mentioned, so you can see whether entity and content work is moving the needle rather than guessing.
| Stage | What it produces |
|---|---|
| GEO audit | Citability score, entity gaps, prioritized fix list |
| Entity and content work | Consistent facts, structured, citable pages |
| Monitoring | Ongoing tracking of actual mentions across engines |
Audits start from $490 / project; monitoring is typically part of an ongoing retainer from $1,890 / month.
Does this work the same way for a SaaS company as it does for a local business or a crypto project?
The mechanics are the same across industries, being consistently described and structured for extraction, but which sources matter and what counts as authority differs by category.
We run this for SaaS, ecommerce, local businesses, B2B companies, finance and fintech, crypto projects, healthcare, law firms, real estate and education. A local business depends heavily on consistent listing data and location-based queries; a SaaS company depends more on comparison and integration content; a law firm or healthcare provider carries stricter accuracy and compliance expectations for anything AI engines might surface.
Crypto SEO and multilingual GEO are two specialist tracks we run often, since crypto entity data changes fast and many clients need citability across several languages, not only English. SEO services and link building support the same foundation GEO builds on, since technical and authority signals underpin both.
Is GEO a replacement for SEO, or does it work alongside it?
It works alongside SEO, not instead of it. Traditional SEO earns rankings in search engine results pages; GEO earns citations inside an AI-generated answer, and the two overlap heavily on technical foundations while diverging on content structure and measurement.
A site with weak technical SEO, slow pages, poor crawlability, missing structured data, will struggle with GEO too, since AI crawlers and Google's own AI Overviews still depend on a healthy index. Conversely, a technically strong site with thin or inconsistent content will rank in classic search but still get skipped in AI answers that favor clearer, more extractable sources. See SEO vs GEO for the fuller comparison.
What GEO adds on top: entity consistency work, answer-first content structure, and monitoring built around actual AI-generated citations rather than search engine result page positions. Most engagements run both tracks together rather than choosing one.
What can't a GEO/AEO engagement guarantee?
No agency can guarantee a specific citation, a specific engine's answer, or that an AI system will recommend your business over a competitor, since none of these platforms publish their ranking logic or sell placement directly.
What we are upfront about: AI engines change their retrieval and weighting without notice, so a citation gained today is not permanent; some queries have too little existing signal for any brand to appear, regardless of content quality; and monitoring reflects what engines return at the time of the check, which can shift between checks. We also will not fabricate reviews, sources or third-party mentions to manufacture authority, since that risks the opposite of the intended outcome if discovered.
What we do guarantee: the agreed audit, content, technical and monitoring work ships as scoped and gets reported. See Guarantees and refunds for details, and FAQ for more on how engagements are priced.
Prices
| Service | Price | Quote |
|---|---|---|
| ChatGPT Shopping | from $1,890 / month | |
| GEO Audit | from $490 / project | |
| AI Visibility Monitoring | from $99 / month | |
| AI Answer Content | from $890 / month | |
| Technical AEO | from $690 / project | |
| Entity Building | from $790 / project | |
| AI Citation PR | from $1,490 / month | |
| AI Reputation | from $1,190 / month | |
| Crypto SEO | from $1,490 / month | |
| Crypto Link Building | from $150 | |
| Local AI Visibility | from $690 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
What is the difference between GEO and AEO?
The terms overlap and are often used interchangeably: GEO (generative engine optimization) and AEO (answer engine optimization) both describe optimizing for citation inside AI-generated answers rather than for a ranked list of links. We use both terms since clients search for either, and the underlying work, entity consistency, structured content, technical readiness, is the same.
How much does a GEO audit cost?
GEO audits start from $490 / project. The audit scores current citability across major AI engines, checks technical readiness including structured data and llms.txt, and returns a prioritized fix list. Exact pricing depends on site size and how many source types need review.
Do you monitor whether our brand actually appears in ChatGPT or Perplexity answers?
Yes. AI visibility monitoring tracks a defined set of prompts over time and records whether and how your business is mentioned across ChatGPT, Perplexity, Google AI Overviews and other engines, so you can see whether content and entity work is moving the needle rather than guessing. This is typically part of a retainer from $1,890 / month.
Does this only work for crypto companies?
No. AI search visibility work applies to any industry, SaaS, ecommerce, local businesses, finance, healthcare, legal and more, each with its own source landscape and what counts as authority. Crypto is one specialist track among several we run, not the only one.
How long does it take to see results from GEO work?
Entity and technical fixes can take effect within weeks once AI engines re-crawl and re-index affected sources, but building genuine topical authority and third-party citations takes longer, often a few months of sustained content and digital PR work before monitoring shows consistent mentions.
Can you guarantee our business will be cited by ChatGPT or Perplexity?
No, and any agency that promises a specific citation is not being straight with you. We can guarantee the agreed audit, content, technical and monitoring work ships as scoped. Whether a specific engine cites you on a specific query depends on that engine's own retrieval logic, which nobody outside the platform controls.
What is the difference between llms.txt and schema.org markup?
They are complementary, not competing. Schema.org markup is structured data search engines and some AI systems parse to understand page content precisely. The llms.txt file is a newer, simpler convention pointing AI crawlers to your most important content. Most sites benefit from both rather than choosing one over the other.
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