Which founder feature format fits your story?
Founder features work best when the spokesperson has a useful point of view, not just a product announcement. We match the format to the story, the founder’s availability, and the publication’s audience. The service is for teams that can explain a real market problem, product decision, technical approach, or industry perspective in a way readers can assess.
- Interview: A journalist or editor asks questions, and the founder answers on the record. This suits stories where personal experience, decisions, or informed commentary add substance.
- Byline: The founder is credited as the author of an article. It is a good fit when the project can offer practical expertise and support its claims with clear examples.
- Op-ed: A focused argument or perspective on an industry issue. It needs a distinct thesis and a fair treatment of trade-offs, not a disguised product pitch.
A feature is not interchangeable with a press release. It gives the founder room to explain context and reasoning, while a release is structured around a news announcement. If the story is mainly a launch update, consider press release distribution; for a broader view of available formats, explore PR and media.
How do you get crypto press coverage with a founder story?
To get crypto press coverage, give editors a specific reason to consider the founder’s perspective. Start with one central idea, then support it with facts the team can verify and explain. The project name alone is not an editorial angle.
We develop a concise story brief covering the founder’s relevant experience, the issue being addressed, the intended reader, and the evidence available. We also identify subjects that need careful handling, such as product claims, token details, forecasts, or comments about other market participants. This helps keep the conversation informative and avoids unsupported statements.
Before outreach, prepare:
- A short founder biography and approved title
- A clear explanation of the project and its current stage
- Supporting links, product materials, and claims that can be substantiated
- Topics the founder can discuss, plus subjects requiring approval
- Availability for written questions, a call, or article review where applicable
We then assess suitable editorial routes and present the proposed format and placement scope. For a paid publication format, compare this service with sponsored articles in crypto media. The distinction matters: a founder interview is built around the spokesperson and editorial conversation; a sponsored article is commissioned under its own placement terms.
What is included in a founder interview or byline placement?
The agreed scope covers the work needed to prepare and coordinate the selected feature. It is set out before the campaign begins, so your team knows which format, publication route, and support tasks are included. The starting price is from $690 / article.
Depending on the agreed format, the work can include:
- Story-angle development and a founder briefing
- A short pitch or editorial proposal tailored to the placement
- Interview preparation, including likely themes and concise talking points
- Byline outline, drafting support, or editorial coordination
- Review of factual details and approved founder materials
- Coordination with the publication and confirmation of delivery
- A final record of the published feature, when publication is completed
Your team remains responsible for accurate project information and timely approvals. We ask for one decision-maker to consolidate feedback, and we clarify whether the founder, our team, or the publication handles the final text. This prevents conflicting edits and keeps the voice consistent.
Some founders want a continuing point of view across multiple articles rather than a single feature. In that case, thought leadership and ghostwriting may be a better fit. If the priority is a particular outlet, review the relevant Cointelegraph placement or CoinDesk placement scope before choosing a format.
How does the interview placement process move from brief to publication?
A founder feature moves through story preparation, placement coordination, editorial work, and delivery reporting. The timeline is shaped by how quickly the founder can supply materials and respond, as well as the publication’s review and scheduling process.
We begin by confirming the goal, audience, format, spokesperson, and boundaries for discussion. Next, we build the story brief and confirm which supporting materials are ready. Once the route is agreed, we coordinate the pitch or article work and prepare the founder for the requested format. During editorial review, we track open questions and route factual checks to the right person on your team.
To keep work moving, assign a spokesperson and an approver before kickoff. Share current product information, approved descriptions, relevant evidence, and any required legal or compliance guidance. If a detail is not confirmed, say so rather than asking the founder to improvise. For regional audiences, a regional crypto media placement can be considered as a separate editorial route.
At completion, we provide the available publication details and a clear record of the agreed work. Use that record to align follow-up communication: share the feature through your owned channels, brief the sales or community team, and make sure any excerpts preserve the original meaning.
What can a founder feature guarantee, and what remains editorial?
We can commit to the agreed preparation and placement work, but a publication controls its own editorial decisions. An editor may revise questions, wording, headline, timing, or the final selection of material. Publication, placement position, and continued availability are not determined by the agency, and no interview format can promise a favorable conclusion or a specific audience response.
Before work starts, confirm what the placement agreement actually covers: the format, publication, founder participation, content responsibilities, and what happens if the editor changes the schedule or scope. Keep the founder’s answers accurate and avoid treating an interview as a venue for unverified product, token, or performance claims. If a publication requests a factual correction, respond with a precise reference rather than a promotional rewrite.
A quality feature should be useful even to a reader who does not become a customer. Check that it explains the founder’s expertise, makes the central point easy to follow, and distinguishes evidence from opinion. For a campaign built around a formal announcement rather than a spokesperson, sponsored article placements or a press release may better match the communication need. We will recommend a format based on the story and confirm the deliverable before proceeding.
Prices
| Service | Price | Quote |
|---|---|---|
| Founder Features | from $690 / article |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Set the objectiveTell us who you need to reach and what the founder can credibly contribute. We confirm whether an interview, byline, or op-ed fits.
- Build the story briefWe shape the core angle, gather supporting material, and flag claims or topics that need approval before outreach.
- Confirm format and scopeWe agree on the placement route, responsibilities, and deliverables so your team knows what work is being coordinated.
- Prepare and coordinateWe brief the founder, manage editorial communication, and collect timely factual input from your designated approver.
- Record deliveryWe share the available publication details and a record of completed work for your team’s reporting and follow-up.
Frequently asked questions
How much does a crypto founder interview placement cost?
Pricing starts from $690 / article. The final scope depends on the agreed format and placement work. We confirm what is included before starting, so you can compare an interview, byline, or op-ed on the actual deliverables rather than the label alone.
How long does it take to publish a founder feature?
There is no fixed publication time that applies to every feature. Preparation can begin once project details and founder materials are ready, while review and scheduling are handled by the publication. Fast approvals and an available spokesperson help avoid delays within your team’s control.
Do we need to write the article ourselves?
Not always. The agreed scope can include drafting support or editorial coordination, depending on whether the placement is an interview, byline, or op-ed. Your team should provide accurate facts and review statements about the project; we confirm authorship and approval responsibilities before work begins.
Can you guarantee that a publication will use our preferred headline?
No. The publication controls its editorial decisions, including whether to publish, how to edit the story, and what headline or schedule to use. We coordinate the agreed placement work and can help clarify the intended angle, but editorial control remains with the outlet.
What should our founder prepare before an interview?
Prepare a concise biography, a clear explanation of the project, evidence for key claims, and a few topics the founder can discuss from direct experience. Name an approver for sensitive details and identify any subjects the spokesperson should not address without checking internally.
Is a founder interview different from a sponsored article?
Yes. An interview centers on the founder’s answers and perspective, while a sponsored article follows the paid placement’s agreed content format. The right choice depends on the story, the outlet’s terms, and how much control your team needs over the article. We clarify the format before proposing work.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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